Friday Night — Brand Story Consulting

How It Works

Four moves. One story.

Every Friday Night engagement follows the same disciplined sequence — because great brand stories don't happen by accident.

Find

We go deep into your history, your business, your life. The real story is almost never the obvious one — we excavate until we find it.

Frame

We build the narrative architecture — your core message, voice, positioning, and the through-line that makes everything coherent.

Build

We execute across every touchpoint — website copy, social presence, video, press materials, and anything else the story needs.

Sustain

The story evolves as the brand grows. Friday Night Partners stay in the business — recalibrating, refreshing, and keeping the narrative sharp.

Featured Work

Unbreakable

A 10-episode docu-series produced by Friday Night — following the stories of veterans, athletes, and leaders who refused to break. This is what we build for brands: stories that hit the nerve.

Trailer

Unbreakable

Official Trailer

Ten stories. Ten people who stared down the moment that should have ended them — and didn't. A Friday Night original docu-series.

Episodes — Season 1

EP 01

EP 02

EP 03

EP 04

EP 05

EP 06

EP 07

EP 08

EP 09

EP 10

Why it matters now

"In a world where AI generates content for everyone, the rarest thing a brand can own is a human story told with craft and intention."

Most brands have a presence. Few have a story. And in a market flooded with AI-generated copy, generic messaging, and forgettable brand voices, the businesses that win are the ones whose story makes someone stop, feel something, and choose them — over everyone else offering the same service.

That's not a trend. That's the thing that doesn't change. People have always chosen brands, leaders, and businesses they can believe in. Friday Night exists to make sure yours is one of them.

How we work

Built for brands
ready to be found.

Every engagement starts with the Friday Night Audit — free, no strings. From there, we build the story your brand has been trying to tell.

Tier 1

Story Foundation

$5,000 – $8,000

One-time project

For brands that have never built their story with intention. We find the real story — the human one — and build the architecture around it.

Brand story discovery session
Core narrative & positioning framework
Brand voice & tone guide
Messaging hierarchy — tagline through long form
Founder / leader human story development
Content pillars & platform strategy

Two worlds.
One through-line.

Veteran Vertical

Mission-Driven Brand Build

You've already proven yourself under pressure.
Now let the world know it.

Veteran-owned businesses and veteran leaders carry a story that most brands would pay millions to invent. Service, sacrifice, mission, earned trust — it's already there. Friday Night builds the story around it and translates it for civilian markets without losing an ounce of authenticity.

Starting at $8,000 — one-time project

Beauty & Aesthetics

Practice Story Package

Your practice is exceptional.
Your story should be impossible to ignore.

The medical aesthetics industry is saturated with practices that look identical online. Friday Night positions the founder, differentiates the practice, and builds a human story that attracts the right patients, retains top teams, and makes your brand the obvious choice in your market.

Starting at $5,000 — one-time project

Partner network: 20% discount available

Ryan
Curtis

Filmmaker · Army Veteran · Brand Strategist
Founder, Friday Night

Why Ryan Curtis

"I've spent twenty years finding stories that other people walk right past. In combat. On set. In VA waiting rooms. The story is always there. Most people just don't know how to look for it."

Ryan Curtis grew up outside Boston, left through college athletics and military service, and spent the next two decades in some of the most demanding storytelling environments on earth — the front lines of war, the sets of major brand campaigns, and the VA system, where he built a storytelling initiative that reached 35 million people.

He's directed branded content for Nike, Audi, Under Armour, ABC, and Oprah's network. He's made documentaries and a theatrical feature film. He's stood in front of cameras for the Department of Defense and sat across from veterans who hadn't talked about their service in years.

Every environment was different. The skill was the same: find the human story underneath everything else and make it impossible to ignore.

Friday Night is that skill, applied to your brand.

U.S. Army veteran — deployed to the Middle East

Director, Hollywood Grit — theatrical release 2025

Branded content: Nike, Audi, Under Armour, ABC, OWN

Face Your Dragon — VA/DoD national initiative, 35M+ views

Full portfolio: ryancurtis.us →

Know exactly where your story stands.

The Friday Night Brand Story Audit analyzes your complete online presence and delivers a scored report — free, in minutes, no strings. Message clarity, authentic voice, visual cohesion, platform presence, and public narrative. Scored, diagnosed, and delivered.

Start Your Free Audit →

Takes about 60 seconds to fill out.
Our team reviews every audit.

Your story isn't missing.
It's just untold.

Four moves. One story.